{"id":1528,"date":"2022-08-29T15:46:19","date_gmt":"2022-08-29T13:46:19","guid":{"rendered":"https:\/\/fxschmidt.com\/?page_id=1528"},"modified":"2024-01-30T09:43:59","modified_gmt":"2024-01-30T08:43:59","slug":"tools","status":"publish","type":"page","link":"https:\/\/fxschmidt.com\/en\/tools\/","title":{"rendered":"Tools"},"content":{"rendered":"

Communication<\/span> Tools<\/span><\/path><\/svg><\/span> <\/span><\/h1><\/div><\/div><\/div><\/div><\/div>
\"Tools<\/span><\/div><\/div><\/div>

Tools are indispensable for the development, implementation and optimization of strategic communication. Tried-and-tested tools help you make the right decisions, coordinate better within the team and keep clients better informed.<\/p>\n

On this page you will find various tools listed, all of which have proven themselves in practice. Most of the tools I have developed myself, others from third parties I may provide here as a recommendation.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Communication Canvas<\/h2>\n

The Communication Canvas is the central tool for developing, implementing and optimizing strategic communication.<\/p>\n

I developed the Canvas directly from practical experience. Hundreds of companies, NGOs and agencies have already downloaded it.<\/p>\n<\/div>

See the Communication Canvas<\/span><\/a><\/div><\/div><\/div>
\"Das<\/span><\/div><\/div><\/div><\/div><\/div>
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Communication Persona<\/h3>\n

A practical tool for determining target and reference groups – adapted to the requirements of strategic communication.<\/p>\n<\/div>

View tool<\/span><\/a><\/div><\/div><\/div>

Brand Awareness Pyramid<\/h3>\n

Define your brand as a sender in strategic communication – consistently from the perspective of the recipient or customer.<\/p>\n<\/div>

View tool<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-1528","page","type-page","status-publish","hentry"],"yoast_head":"\nTools | Felix Schmidt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fxschmidt.com\/en\/tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tools | Felix Schmidt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fxschmidt.com\/en\/tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Felix Schmidt\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-30T08:43:59+00:00\" \/>\n<meta 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