Target group persona<\/h3>\n
Hard facts (optional)<\/strong><\/p>\n\n- (B2C): gender, education, income, family status<\/li>\n
- (B2B): job position, influence in the company, qualifications<\/li>\n<\/ul>\n
Values<\/strong><\/p>\n\n- What core values does the persona base their life on?<\/li>\n
- What action maxims does she derive from them?<\/li>\n<\/ul>\n
Tasks<\/strong><\/p>\n\n- What tasks does the persona have to perform that could be supported by the sender’s products, services or communication?<\/li>\n<\/ul>\n
Obstacles<\/strong><\/p>\n\n- What prevents the persona from completing their tasks?<\/li>\n
- What does the persona want to avoid?<\/li>\n
- What is the persona worried about?<\/li>\n<\/ul>\n
Goals<\/strong><\/p>\n\n- What does the persona want to achieve with their tasks?<\/li>\n
- What (economic, social, emotional) effects does the persona hope to achieve by completing their tasks?<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Relationship between sender and target group<\/h3>\n
Reachability<\/strong><\/p>\n